Crazy about Packaging Cardboard Box & Commercial Packaging Machine"It's the same old tissue, honey, it doesn't make a difference, ok? It's still going to work the very same method", my exasperated partner hissed into my ear as I got containers after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't think I really composed 'designer tissue'. Yes, for a graphic designer and author who knows all about the kind of effort one puts into product packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with great copy and fab color combo'. Hey, I am still a customer, keep in mind that. I am entitled to fall for great packaging, I have a prevailing right to be human.
But they are so quite ... the packaging. I swear!
They have the 'nature fan' product packaging, the 'fruity' packaging, the 'woman on the go' product packaging, and then they have the 'kids' packaging. I grabbed 4 of each style packages and made a run for the counter with them with my screaming kids and exasperated husband running after me in slow motion.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging designs on them. I would discover it funny enough if I didn't like the product packaging creates so much. But I am dead serious. I loved the packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the styles and place it into my 'needs to keep for referral' clear folder. I don't keep a lot of stuff in there due to the fact that I am quite selective about the designs that I like, however these product packaging styles made it. They absolutely did.
You see, this is the kind of thing that occurs when you put some effort into making your packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
This is what I have to inform you, as a graphic designer website and consumer. The more effort you put into designing your product packaging, more clients will take a look and stop at your product packaging or what's inside the packaging. Now, does it make sense for me to state now that when they take and stop notice of your packaging, your chance of getting them to buy your product increases? Precisely.
You see, the function of packaging is to get the consumer's attention. And without an electrifying product packaging, consumers are going to stroll past the stacks and heaps of other rival items ... and yours ... without even understanding you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great product packaging. Once they stop and take a look, you've won the very first round.
Believe about it!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'female on the go' packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. I liked the product packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the designs and put it into my 'needs to keep for reference' clear folder. I do not keep a lot of stuff in there because I am quite selective about the styles that I like, but these product packaging designs made the cut. The more effort you put into creating your packaging, more clients will stop and take a look at your packaging or what's inside the cardboard food packaging.