Crazy about Medicine Packaging Box & Paper Food Packaging Supplies"It's the exact same old tissue, honey, it doesn't make a distinction, ok? It's still going to work the exact same way", my exasperated partner hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't think I actually wrote 'designer tissue'. Yes, for a graphic designer and writer who understands all about the kind of effort one puts into packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with great copy and fab color combination'. Hey, I am still a consumer, keep in mind that. I am entitled to succumb to great packaging, I have a dominating right to be human.
But they are so quite ... the product packaging. I swear!
They have the 'nature enthusiast' product packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and after that they have the 'kids' product packaging. I grabbed 4 of each design packages and made a run for the counter with them with my screaming kids and exasperated other half pursuing me in sluggish movement. It was absolutely a 'die-hard' moment. You know, when the hero is running away from a lot of wild bad guys with device guns, and they're shooting at your feet or something ... and there's an explosion behind you ... and whatever takes place in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging styles on them. I liked the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and place it into my 'must keep for referral' clear folder. I don't keep a lot of stuff in there since I am quite selective about the styles that I like, but these packaging designs made the cut.
You see, this is the kind of thing that occurs when you here put some effort into making your packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
This is what I have to tell you, as a graphic designer and consumer. The more effort you take into creating your product packaging, more customers will stop and have a look at your packaging or what's inside the packaging. Now, does it make sense for me to say now that when they stop and take notice of your packaging, your chance of getting them to buy your product boosts? Exactly.
You see, the function of packaging is to grab the customer's attention. And without an electrifying product packaging, customers are going to stroll past the heaps and stacks of other competitor items ... and yours ... without even knowing you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a good packaging. You've won the first round once they stop and take an appearance.
Believe about it!
They have the 'nature lover' packaging, the 'fruity' product packaging, the 'lady click here on the go' packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging styles on them. I enjoyed the packaging creates so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'must keep for referral' clear click here folder. I don't keep a lot of things in there because I am quite selective about the designs that I like, however these packaging styles made the cut. The more effort you put into developing your product packaging, more clients will stop and take an appearance at your packaging or what's inside the heat packaging machine.